Creative approach

The concept that I was trying to gravitate towards was a simplistic design and utilising negative space techniques to incorporate a more substantial meaning behind the logo. I also wanted a logo to be versatile and published on various platforms and not lose value. It was clear that the client wanted the logo to have a deep meaning within the icon and relate to different elements that represent MHWBT as a whole. The team suggested incorporating a tree within the logo as there is symbolic meaning as it represents the link to growth and nurture. However I wanted to incorporte this element in a subtle manner.