Mental Health & Wellbeing Team
Deliverables: logo, A3 poster, style guide
Designed at: Borrows Studio
Client: Western Sydney University - Mental Health WellBeing Team
Tools/techniques: Illustrator & indesign
Brief
To generate a memorable and distinct visual identity for the Mental Health Wellbeing Team that will be utilised across various platforms and provide a point of immediate optical recognition. Requirements for the brief was logo design, Basic style guide, and A3 poster.
Creative approach
The concept that I was trying to gravitate towards was a simplistic design and utilising negative space techniques to incorporate a more substantial meaning behind the logo. I also wanted a logo to be versatile and published on various platforms and not lose value. It was clear that the client wanted the logo to have a deep meaning within the icon and relate to different elements that represent MHWBT as a whole. The team suggested incorporating a tree within the logo as there is symbolic meaning as it represents the link to growth and nurture. However I wanted to incorporte this element in a subtle manner.